The Art of Manliness

The Art of Manliness started in 2008 as a one-stop resource for actionable advice, covering every aspect of a man’s life: character, career, relationships, fitness, style, skills, and much more.

Through weekly podcasts and articles, AoM tackles subjects from the philosophical and serious to the practical and fun.

Since our beginnings, the mission has stayed the same, but the scope has grown to include:

The AOM podcast which features conversations with the world's best authors, thinkers, and leaders to glean their edifying life-improving insights without the fluff and filler.
The Strenuous Life - is where we turn our content into real world action with an online/offline program that helps men directly implement the habits, disciplines, and skills we cover on AoM. Like a scouting program for grown men, TSL offers a structure that facilitates a man’s growth in body, mind, and spirit.
Dying Breed is our Substack newsletter that plumbs the deeper dives with medium to longer form content of a slightly more esoteric nature.

Eudamonia

The mission of AoM is to get men not only reading and listening to our content, but ultimately implementing what they learn into their lives; through our articles, podcasts, books, and programs, AoM aims to help men, as Theodore Roosevelt put it, “Get action.” We seek to help men grow up well, reach their potential, become better friends, mentors, husbands, fathers, and citizens, and live a life of eudamonia — skill, flourishing, excellence, and virtue.

Values

Bound by a shared pursuit: to live with character in a culture that too often forgets its value.

Virtue still matters, personal growth is never finished. Together, we form a community committed to pushing back against complacency, forging strength through discipline, and building a life — and a culture — worthy of passing on.

Join us

We are on a mission to ignite a cultural revival of character, where individuals lead with virtue, live with purpose, and inspire future generations to build a stronger, wiser, and more courageous world.

WHY AoM EXISTS

AoM was founded in 2008 during a period of economic uncertainty and cultural fragmentation. Since then, the erosion of trust, courage, and shared language has only accelerated.

AoM exists in deliberate contrast to this drift.

Not nostalgic.
Not reactionary.
Not partisan.

Philosophically contrarian, AoM conserves what is good, revives what has been lost, and reforms what is broken—drawing from timeless principles to meet modern realities.

WHAT AoM BELIEVES

We believe virtue still matters.
That personal growth never ends.
And that responsibility is the foundation of a meaningful life.

We believe strength is developed through practice—of mind, body, and character.
That wisdom is drawn from the past but lived in the present.
And that courage is required not just to act, but to act well.

We believe in balance over extremes.
In discipline over indulgence.
In service over self-expression.

AoM exists to challenge complacency, restore responsibility, and equip individuals to live with purpose in a world that too often forgets its value.

HOW AoM SHOWS UP

AoM equips people with ideas and skills meant to be applied—not admired.

Through essays, guides, podcasts, and practical instruction, AoM challenges individuals to develop strength of body, clarity of mind, and integrity of character.

The goal is not consumption.
The goal is capability.

WHAT AoM IS NOT

AoM is not trend-driven men’s media.
It is not influencer culture.
It is not ideological performance.

AoM measures success by coherence over time — and by the lives shaped through deliberate action.