{"id":22389,"date":"2012-03-01T13:25:07","date_gmt":"2012-03-01T19:25:07","guid":{"rendered":"http:\/\/artofmanliness.com\/?p=22389"},"modified":"2021-05-30T21:38:24","modified_gmt":"2021-05-31T02:38:24","slug":"how-to-write-an-email-that-will-actually-get-a-response","status":"publish","type":"post","link":"https:\/\/beta.artofmanliness.com\/featured\/how-to-write-an-email-that-will-actually-get-a-response\/","title":{"rendered":"How to Write an Email That Will Actually Get a Response"},"content":{"rendered":"<p><a href=\"https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-101113 size-full\" src=\"https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1.jpg\" alt=\"A man using laptop placed on a table with cup of tea.\" width=\"724\" height=\"483\" srcset=\"https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1.jpg 724w, https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1-320x213.jpg 320w, https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1-640x427.jpg 640w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/a><\/p>\n<p><em>How to write an email?<\/em><\/p>\n<p><em>What\u2019s next? A post on how to tie your shoes?<\/em><\/p>\n<p>I know, I know. Email is such an ubiquitous part of our lives that you might think that people would naturally have it down pat.<\/p>\n<p>But having received thousands of emails over the past four years, I can say with certainty that frequency does not necessarily beget proficiency. Which is to say: a lot of people out there are pretty clueless about how to compose a good email. Even those hired as professional PR reps!<\/p>\n<p>No matter how basic a life skill, it\u2019s something you still have to learn. And unfortunately, nobody seems to be teaching young folks the components of an effective email, despite the fact that it forms the backbone of modern communication. Knowing how to write a good email\u2014one that will actually get a response&#8211;is crucial to your success: it can make the difference between whether or not you get a job, find a mentor, get funding for an idea, or receive potentially life-changing advice.<\/p>\n<p>You see, each email is essentially a pitch, even if you\u2019re not literally selling a business idea. <span style=\"text-decoration: underline;\">What you\u2019re pitching is the idea that you\u2019re worth responding to<\/span>\u2014and that can be a tough sell. The person to which you&#8217;re writing may get dozens, even hundreds of emails every single day, and they can\u2019t possibly give every single email the same time and attention. <a title=\"15 Deal Breakers to Avoid When Pitching an Idea\" href=\"https:\/\/www.artofmanliness.com\/articles\/15-deal-breakers-to-avoid-when-pitching-an-idea\/\">So just like with face-to-face pitches<\/a>, these people develop ways of slotting their emails into two tracks\u2014those that get a response and those that get kicked to the trash folder. What determines the track you get funneled to is whether or not you raise one of the recipient\u2019s red flags; an email can be your first impression with someone, and since the recipient doesn&#8217;t have much to go on, he or she will be looking for little, subtle clues as to whether they should hit <em>reply<\/em> or <em>delete<\/em>. These red flags can be really small things\u2014things that may not seem at all fair to you&#8211;but they\u2019ve probably found that 8 out of 10 people who exhibit those characteristics aren\u2019t worth responding to, as it ends up being a waste of their time.<\/p>\n<p>The blog Think Simple Now did a great job of outlining the way the sender of the email and the recipient of the email have very divergent perspectives:<\/p>\n<blockquote><p><strong>Observing the Receiver<\/strong><\/p>\n<ul>\n<li>Gets a lot of email.<\/li>\n<li>May receive compliments regularly, if they are a public figure.<\/li>\n<li>Regularly gets asked a standard set of questions and favors.<\/li>\n<li>Does not have a lot of free time.<\/li>\n<li>Does not mind helping you, if it is fast.<\/li>\n<\/ul>\n<p><strong>Observing the Sender<\/strong><\/p>\n<ul>\n<li>Spends a long time crafting the \u2018perfect\u2019 (-ly long) email.<\/li>\n<li>Believes that their request is original, unique, and special.<\/li>\n<li>Believes that they are the first to ask for such favors.<\/li>\n<li>Cannot imagine why anyone would turn them away.<\/li>\n<li>Desires to tell the whole story, explained from every angle, so that the listener can understand their point of view.<\/li>\n<\/ul>\n<\/blockquote>\n<p>The key to getting a response to your email is to put yourself in the recipient&#8217;s shoes and tailor your email accordingly. How do you do that? Well below we outline some of the things we look for in determining whether or not an email is worthy of a response. Now, the language may seem a little harsh. But this is not one man\u2019s personal\u2019s pet peeves\u2014these are the same things that business owners, agents, and newspaper editors have told me they use in evaluating their emails; these are the things folks already say behind your back, and there\u2019s no use in keeping it from people for the sake of being &#8220;nice.&#8221;<\/p>\n<p><em>Note: These guidelines are only for emails that you write when you\u2019re hoping for something from the recipient, even if it\u2019s just a response. If you\u2019re just dashing off a quick note to pass along some information or share your appreciation, or are corresponding with someone you&#8217;re very familiar with, the rules really don\u2019t matter very much.<\/em><\/p>\n<p><strong>Respect the recipient&#8217;s time and make sure the email is even necessary.<\/strong> Everyone\u2019s time is precious. When you send an email, what you\u2019re saying is, \u201cWhat I have to say is worth five minutes of your time, time you could be spending on your business or with your family.\u201d<\/p>\n<p>So don\u2019t waste the recipient\u2019s time with a question that you can figure out yourself. Exercise some self-reliance! I\u2019m amazed at the number of questions I get that could easily be answered with a 10 second Google search (indeed, it is tempting to respond with &#8220;Let me Google that for you&#8230;&#8221;). After you exhaust Google, search the person\u2019s website. Check out their past articles, their FAQ, and their About page.<\/p>\n<p>On AoM we accept guest post submissions, and right above our contact box we have a link to the \u201cWrite for AoM\u201d page that describes all of our guest posting guidelines, one of which is:<\/p>\n<blockquote><p><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">&#8220;S<\/span>ubmit your guest post using the form below.<\/span> Don\u2019t email us asking if you can write for us. It will just get deleted. If you\u2019d like to write a guest post, write it up, and submit it using the form on this page.&#8221;<\/p><\/blockquote>\n<p>And yet day after day we still get emails from guys that say, \u201cHi! I was wondering if I could write a guest post for you.\u201d I used to still respond to these emails, but I found that 9 out of 10 of the people who couldn\u2019t be bothered to read the instructions, couldn\u2019t write a good guest post, either.<\/p>\n<p><strong>Begin with a salutation.<\/strong> Starting straight off with the first sentence of your email makes you sound abrupt. Instead, begin with \u201cDear ____\u201d (for a more formal email), or \u201cHi _____\u201d for a more casual one. But not \u201cHey ____\u201d unless you\u2019ve already established a rapport and history with the recipient.<\/p>\n<p>I think the tendency to leave off the salutation is strongest when using a contact form to submit your message. But keep in mind that even when you use a contact form, it arrives in the person\u2019s inbox looking like any other email.<\/p>\n<p><strong>Type your email address correctly in the contact form.<\/strong> This probably seems like a complete no-brainer. But people will ask me for advice, I\u2019ll spend 20 minutes thinking about their question and writing a thoughtful reply, and then when I hit send, I\u2019ll get a delivery failure notice. Arg! That\u2019s 20 minutes of my life that I\u2019ll never get back.<\/p>\n<p><strong>Address the email to a specific person(s).<\/strong> Do your best to find out the name of the person who will be reading the email instead of saying just \u201cHey everybody\u201d or \u201cTo Whom It May Concern.\u201d Using a person\u2019s name builds rapport since it makes your message seem more personal and less like spam. If there are a couple of people in charge, address the email to both of them. Since Kate and I run the site together, people who address their queries to \u201cBrett and Kate,\u201d instead of just \u201cBrett\u201d automatically get extra points.<\/p>\n<p><strong>Spell the recipient\u2019s name right.<\/strong> Again, a no-brainer, right? Yet we get emails addressed to \u201cBrent and Kay\u201d all the time. Misspelling someone\u2019s name kills your rapport with the recipient before they\u2019ve even read the body of your email. It tells the recipient that you either don\u2019t know much about them or aren\u2019t very detail-oriented. And if you follow the spelling error with, \u201cI\u2019m such a big fan of yours,\u201d you come off as rather disingenuous.<\/p>\n<p><strong>Build a bit of rapport before getting down to business.<\/strong> Just as in <a title=\"Selling Your Idea: How to Give an Effective Pitch\" href=\"https:\/\/www.artofmanliness.com\/articles\/selling-your-idea-how-to-give-an-effective-pitch\/\">any kind of pitch<\/a>, you want to create a bit of rapport with the person before you start talking business. It makes the recipient of your email a little more inclined to like you, hear you out, and want to help you. Keep it <span style=\"text-decoration: underline;\">short<\/span> and authentic. Here are some examples of rapport-building intros:<\/p>\n<blockquote><p>\u201cI am a loyal fan who has been reading your website for three years. Because of AoM, I now take James Bond showers, shave with a safety razor, and write weekly love notes to my wife.\u201d<\/p>\n<p>\u201cI have been a customer of Jim\u2019s Sporting Goods for the past 20 years. My dad bought me my first mitt there when I was 7.\u201d<\/p>\n<p>\u201cI am a great admirer of your research on the howler monkey. Reading your book made me want to come to this university and major in biology. Which is why I\u2019m writing to you today\u2026\u201d<\/p>\n<p>&#8220;As a fellow native of Austin&#8230;&#8221;<\/p><\/blockquote>\n<p>Something I\u2019ve been noticing PR people do lately is to say something like, \u201cYou have a great site. I really enjoyed [article I clearly just picked off the front page one minute ago].\u201d When rapport-building is obviously phony, it backfires. You want to say something so specific that the recipient knows you\u2019re not sending the exact same generic message to lots of other people and that your interest in them is genuine.<\/p>\n<p><strong>Keep it short and to the point.<\/strong> Again, everyone\u2019s time is precious. Don\u2019t send someone a wall of text. Don\u2019t give them your life story. Get right to the point in as few sentences as possible. You might think that giving the recipient as much detail as you can will make it more likely that he or she will respond to you, but the opposite is true. A giant block of text makes the recipient feel overwhelmed; they\u2019d rather just delete it than deal with taking ten minutes to read and digest your tome. If your idea isn\u2019t interesting enough to grab someone in just a few sentences, then you need to work on your idea, and if the advice you need requires multiple paragraphs to explain, you either need to do more research yourself first or it\u2019s simply not a question you should be asking a stranger over the internet.<\/p>\n<p><strong>Make your request crystal clear.<\/strong> Even though you want to keep your email short, be sure to make whatever it is you\u2019re hoping to get from the recipient as clear and specific as possible.<\/p>\n<p>This is my least favorite kind of email:<\/p>\n<blockquote><p>Hi AoM:<\/p>\n<p>I really enjoy your site. I feel like it is a great fit with what we do. We should do some kind of partnership or something. What are your ideas on how we can do that?<\/p>\n<p>Sincerely,<\/p>\n<p>Vague Vinny<\/p><\/blockquote>\n<p>Of course I don\u2019t have any ideas about how we can work together\u2026you just entered my mind ten seconds ago! If <em>you <\/em>are contacting <em>me<\/em>, it is your responsibility to take a look at the kind of things we already do and then come up with an idea you think we might like\u2014a clear, concrete proposal. Give the recipient a pitch they can say yes or no to. If you\u2019re asking a question, make that question as specific as possible, one that it won&#8217;t take the recipient very long to answer.<\/p>\n<p>The shorter your email and the easier it is for the recipient to answer your question, the more likely you are to get a response.<\/p>\n<p><strong>Don\u2019t be a tease.<\/strong> Now for my other least favorite email:<\/p>\n<blockquote><p>Hi Brett and Kate-<\/p>\n<p>I have an awesome idea that can help you improve your website. Write me back if you want to hear more!<\/p>\n<p>XOXO-<\/p>\n<p>Huckstering Harry<\/p><\/blockquote>\n<p>Why would I waste my time writing you back if I don\u2019t know whether or not I\u2019d even be interested in your idea? Automatic delete.<\/p>\n<p><strong>If you have a website, link to it.<\/strong> Don\u2019t tell me about your blog or website without linking to it. I know it would only take me 5 seconds to Google the name of your biz, but I\u2019m not going to do it. It\u2019s just one of those deal-breakers. Make things as easy as possible for the recipient.<\/p>\n<p>And when you link to your site, make sure it&#8217;s up and running! Numerous times people have pointed me to their site, and when I clicked on it, the site was down for maintenance. <em>Delete.<\/em><\/p>\n<p><strong>DON\u2019T USE ALL CAPS.<\/strong> The universal sign of the crazy man. Using all CAPS make you seem like you\u2019re shouting. Automatic delete.<\/p>\n<p><strong>or all lower cases.<\/strong> Yeah I know it\u2019s 2012, and capitalization is so 20<sup>th<\/sup> century. And maybe someday the young people of the world will rise up and do away with capitalization altogether. But until then, when you\u2019re dealing with 29-year-old geezers like myself, you should capitalize things that need to be capitalized, otherwise you seem lazy and dopey. If you can\u2019t be bothered to take the time to push the shift key on your phone, I can\u2019t be bothered to take your email as seriously as other people\u2019s.&nbsp; I know, it\u2019s not fair, but 8\/10 emails from people who don\u2019t capitalize are, in fact, pretty dopey emails.<\/p>\n<p><strong>Proofread and spell check.<\/strong> Read the email over a few times to make sure everything is right. Remember, this is your first impression with someone\u2014make it a good one. I know a newspaper editor who throws a press release away as soon as she sees a mistake. Personally I\u2019m not looking for perfection\u2014I\u2019ve thought some of my own emails were flawless when I sent them, only to look at them later and see egregious errors. But do the best you can, and at least spell words that are important to the recipient correctly. \u201cI want to write about manlyness\u201d won\u2019t get you very far.<\/p>\n<p><strong>Close with a valediction.<\/strong> Ending your message without a valediction and your name makes you seem brusque. Close with \u201cSincerely _____,\u201d or \u201cBest __________.\u201d<\/p>\n<p><strong>Return the favor.&nbsp;<\/strong> If somebody takes time out of their day to offer you free advice, do whatever you can to support their website or business! For example if somebody runs a shoe blog and sells shoes too, and you ask him all sorts of questions about what shoes to wear with what, and he kindly answers you, then buy your shoes from him! Only a scalawag asks for advice from a small business owner who\u2019s willing to talk to him and then takes his business to some giant impersonal website to save a few bucks.<\/p>\n<p><strong>Follow-up once. But just once.<\/strong> If you still don\u2019t get a response, they\u2019re not interested.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to write an email? What\u2019s next? A post on how to tie your shoes? I know, I know. Email is such an ubiquitous part of our lives that you might think that people would naturally have it down pat. But having received thousands of emails over the past four years, I can say with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,42259],"tags":[],"yst_prominent_words":[],"class_list":["post-22389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-skills"],"featured_image_urls":{"large":"https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1-538x280.jpg","aom":"https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1-372x230.jpg","reactor-320":"https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1-320x213.jpg","reactor-640":"https:\/\/content.artofmanliness.com\/uploads\/2012\/03\/write-1-640x427.jpg"},"_links":{"self":[{"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/posts\/22389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/comments?post=22389"}],"version-history":[{"count":11,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/posts\/22389\/revisions"}],"predecessor-version":[{"id":128397,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/posts\/22389\/revisions\/128397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/media\/101113"}],"wp:attachment":[{"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/media?parent=22389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/categories?post=22389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/tags?post=22389"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/beta.artofmanliness.com\/app-json\/wp\/v2\/yst_prominent_words?post=22389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}