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Claret is the liquor for boys, port for men; but he who aspires to be a hero must drink brandy. \u2014Samuel Johnson <\/span><\/p><\/blockquote>\n
Of all the spirits, brandy has perhaps the stuffiest, most aristocratic image. What comes to my mind is old men in velvet jackets, gently swirling oversized goblets of a rich mahogany-colored liquid in front of a roaring fireplace. <\/span><\/p>\n
And yet, this old-school drink is quietly becoming a giant in the beverage industry, surprisingly outselling the likes of Scotch and gin. Chances are high that you\u2019ve heard famous brands like Hennessy and Courvoisier pop up in hip-hop lyrics. <\/span><\/p>\n
And yet, it\u2019s quite possible you don\u2019t actually know what brandy is. <\/span><\/p>\n
In this article, I\u2019ll not only define the spirit, but also give some tips on how to best enjoy it and a couple classic cocktail recipes. <\/span><\/p>\n
With its combination of sweetness and a rich, oaky flavor, brandy is a great drink to enjoy around this holiday season. <\/span><\/p>\n
What Is Brandy?<\/span> <\/span><\/h3>\n
Brandy is the overarching term for any spirit that\u2019s been distilled from fermented fruit juice — typically grape or apple — and then aged in oak barrels (like whiskey<\/a>) for a minimum of two years. When you see \u201cbrandy\u201d alone on a bottle, it\u2019s referring to the grape version. In America, brandy made from apples is often cut into a neutral grain spirit and called applejack. If made from any other fruit, it\u2019ll say so on the bottle \u2014 \u201cPeach Brandy,\u201d \u201cCherry Brandy,\u201d etc. <\/span><\/p>\n
Whereas straight fermented grape juice (wine) and fermented apple juice (hard cider) will be anywhere from 5-15% alcohol by volume, brandy is additionally run through a still, bringing it up to at least 40% alcohol by volume. And while with wine and even port (fortified, higher alcohol wine) you get a lot of grape flavor, in brandy that taste is less obvious since the alcohol percentage is akin to a whiskey and other hard liquors.<\/span><\/p>\n
Brandy has traditionally been considered a <\/span>digestif<\/span><\/i>. That\u2019s a fancy French term that just means it\u2019s a drink to be consumed <\/span>after dinner<\/span><\/i>, and generally neat. At one time, the category of digestifs was thought to aid in digestion, and while some in fact do, <\/span>brandy does not<\/span><\/a>. Since it\u2019s a sweeter spirit than most, however, it does make for a good, dessert-like post-dinner beverage. <\/span><\/p>\n
Within the realm of brandy, there are a couple branches of drinks, like the applejack mentioned above, Armagnac, and more, but the one that most people will be familiar with is Cognac (pronounced \u201ccone-yak\u201d). <\/span><\/p>\n
What Is Cognac?<\/h3>\n
Just as Champagne is a variety of bubbly white wine in which the grapes come specifically from the Champagne region of France, so is Cognac a variety of brandy in which the grapes come from the Cognac region of France. So while not all brandy is Cognac, all Cognac is brandy. <\/span><\/p>\n
Cognac is considered to be on the highest end of the quality scale when it comes to brandy; so when you\u2019re perusing the shelves at the liquor store, it will generally be on the top shelf, carrying the highest price tag along with it. A premium bottle will cost you about the same as a premium bottle of whiskey \u2014 somewhere between $45-$75. <\/span><\/p>\n
The famous brands, whose names you\u2019ve likely heard, dominate the Cognac industry: Hennessy, Remy Martin, Courvoisier, and Martell especially. <\/span><\/p>\n
How to Buy Brandy (And Read a Brandy Label)<\/span> <\/span><\/h3>\n
Brandy labels are admittedly not terribly easy to figure out. The primary countries of origin you\u2019ll find on sale here in the States \u2014 France and the US \u2014 have different regulations about aging, labeling, etc. <\/span><\/p>\n
The easy part for the beginner brandy drinker is that you won\u2019t have a ton of options to choose from at your local liquor store. Whereas entire aisles of different types of whiskey might be available, your brandy selection is likely just a handful of brands and varieties. <\/span><\/p>\n
How Cognac is Labeled<\/h3>\n
Anything with the \u201cCognac\u201d label, as noted above, is made with grapes from that specific region in France. (This can actually be a little confusing, because you\u2019ll often see labels that say \u201cChampagne Cognac,\u201d which can lead a brandy newbie to think it\u2019s a fizzy drink. It\u2019s not. It’s just a sub-region of Cognac.) <\/span><\/p>\n
The production and labeling of Cognac is very strictly controlled by a governing body in France, and the product must meet the following requirements:<\/span><\/p>\n
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- It must be at least 40% alcohol by volume. <\/span><\/li>\n
- The specific area where the grapes came from must be on the label. <\/span><\/li>\n
- It must have some sort of age label. <\/span><\/li>\n<\/ul>\n
Cognac is almost always a blend (that is, what\u2019s in your bottle is not derived from a single cask, but rather a number of them) and what you see on the label is the age of the <\/span>youngest<\/span><\/i> liquor in that bottle (a minimum of two years). <\/span><\/p>\n
Unlike with whiskey, however, brandy makers don\u2019t just give the age in a number right on the bottle. Instead, they rely on a few abbreviations: <\/span><\/p>\n
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- VS.<\/b> Stands for \u201cVery Special.\u201d The youngest spirit contained within is aged two years. The <\/span>average<\/span><\/i> age could be higher, but won\u2019t exceed four years. These will be the cheapest options.<\/span><\/li>\n
- VSOP.<\/b> Stands for \u201cVery Superior Old Pale.\u201d The youngest spirit contained within is aged four years. Again, the average could be higher. <\/span><\/li>\n
- XO.<\/b> Stands for \u201cExtra Old.\u201d Until recently, this meant the youngest spirit was aged six years, but in 2018 the minimum was changed to ten years. An XO variety could be aged 15 or 20 years or more. Buying an XO is generally going to cost you over $100. <\/span><\/li>\n<\/ul>\n
If these classifications seem sort of silly, as they do to me, it\u2019s because they\u2019ve been in use for a couple hundred years. <\/span><\/p>\n
How Other Brandy Is Labeled <\/span><\/h3>\n
Confusingly, only Cognac (and brandy from other French regions) uses these types of labels. Some American distillers will try to mimic the labeling convention, but it doesn\u2019t necessarily mean the same thing and isn\u2019t actually regulated, making it mostly a marketing ploy. <\/span><\/p>\n
So any brandy made in America or elsewhere likely just says \u201cbrandy\u201d; if it\u2019s a different fruit, it\u2019ll say that, but not necessarily much else. You definitely won\u2019t always know about the age of the spirits, which means you have to sort of rely on price. The cheap stuff is going to be aged closer to the minimum of two years; mid-range bottles will likely be aged 4-6 years; premium American brandy is probably aged about 10 years. <\/span><\/p>\n
As noted above, if it\u2019s called an \u201cApplejack,\u201d that\u2019s different from \u201capple brandy.\u201d Applejack is a blend of apple brandy and a neutral grain spirit, whereas \u201capple brandy\u201d on the label would mean the pure stuff. That doesn\u2019t mean that applejack is a lesser product, just a different one. <\/span><\/p>\n
Buying Brandy <\/span><\/h3>\n
How should the beginner start with brandy, then? While you can find bottles of brandy for $10 or $15, don\u2019t start with those. You\u2019re setting yourself up for failure, just as if your first whiskey was a cheap bottle of Canadian Mist. You also don\u2019t need to start with the premium Cognac (though you sure can!). For research, I bought bottles in a few price ranges, and the $25 bottle was definitely better than the $10, but not noticeably different from the $45, which seems to mirror my experience with whiskey too \u2014 you can get a very good spirit for $25-$30. <\/span><\/p>\n
In terms of taste, the cheaper brandy is going to be sweeter; since it\u2019s not aged as long, you\u2019ll get more of the grape (or other fruit) flavors. On the higher end, the spirits are more whiskey-like. They\u2019re definitely still sweeter and fruitier than a standard whiskey, but the difference isn\u2019t necessarily as noticeable. <\/span><\/p>\n
How to Drink Brandy (+ Cocktail Recipes)<\/span> <\/span><\/h3>\n
Brandy gets its stuffy reputation because of the way you\u2019ve seen it depicted being consumed: neat, from fancy snifter glasses. The wide bowl of a snifter glass allows the more volatile compounds of the spirit to quickly evaporate, while concentrating the delicious aromas at the tapered top of the glass. <\/span><\/p>\n
So there\u2019s a reason for the snifter, but that doesn\u2019t mean it\u2019s how you <\/span>have<\/span><\/i> to drink it. <\/span><\/p>\n
As with any spirit, it\u2019s really about what you enjoy and how you best like to drink it. There are opinions aplenty about types of glasses<\/a>, ice vs. no ice<\/a>, etc. But for actually sipping and tasting, the \u201crules\u201d across all the spirits are pretty similar: Start with a hearty sniff. The first whiff will be largely alcoholic and will likely clear your nostrils a bit. After that, sniff it a few more times to really get a sense of the fruity aromatics along with the woody and caramel-vanilla notes from the oak barrels the brandy is aged in. From there, give it a sip, and let the liquid linger in your mouth a bit before swallowing (it\u2019s when it hits the back of the throat that alcohol can \u201cburn\u201d some; though with a premium brandy that\u2019s not likely to happen). <\/span><\/p>\n
Even though I\u2019m not a purist by any means, I do always recommend first tasting any spirit neat to get a real sense of its aromas and flavors. From there, do what you will. For me, that usually means serving a couple ounces over a large ice ball in a double old fashioned glass. <\/span><\/p>\n
While there used to be a ton of brandy cocktails, most restaurant and bar menus these days are notoriously lacking. Brandy-based cocktails also tend to be somewhat complicated and use ingredients that you may not have around. That said, the two cocktails below are worth learning about, making at home, and ordering when hitting the town. (Ordering a brandy cocktail will make you seem sophisticated . . . or old fashioned. Which may not be such a bad thing!) <\/span><\/p>\n
Sazerac <\/span><\/h3>\n
Of the various brandy cocktails out there, this one is assuredly the most distinct and flavorful. To be honest, I only initially made it because I happened to have some French absinthe in my liquor cabinet (many thanks to my in-laws!) and needed a way to use it. Turned out to be one of my favorite and now go-to cocktails in all of drinkdom. <\/span><\/p>\n
With origins dating back to pre-Civil War New Orleans, it\u2019s one of the oldest American cocktails out there. While nowadays it\u2019s often made with rye whiskey as the liquor, the original recipe calls for Cognac. Pretty much every sazerac recipe you\u2019ll find is different, but what I\u2019m presenting below is the oldest known version and the one that the International Bartenders Association recognizes. It\u2019s <\/span>really<\/span><\/i> good; when I first served it to friends, they actually remarked, \u201cOh wow. Why is this so good?!\u201d <\/span><\/p>\n
Ingredients<\/b> <\/span><\/p>\n